ETF Securities Australia rebrands to Global X ETFs

ETF Securities Australia rebrands to Global X ETFs

ETF Securities, Australia’s pioneering independent ETF provider, today announced its corporate rebrand to Global X ETFs, creating the preeminent leader in thematic, commodities and digital assets ETFs in the Australian market. The rebrand follows Mirae Asset and Global X’s acquisition of ETF Securities Australia in June 2022.

Commenting on today’s announcement, HyeonJoo Park, Founder and Global Investment Strategy Officer of Mirae Asset Financial Group, said, “Australia is a focus market for Mirae Asset and I’m delighted to see the business scale in the region. Mirae Asset is extremely committed to its industry-leading ETF businesses and I’m proud to welcome ETF Securities to the Global X brand as it perfectly aligns with our dedication to the sector and to our investors.” 

At the heart of the decision is Global X’s international recognition as one of the most trusted and admired ETF providers in the world with a strong network of more than a million clients across 95 countries. Since the closing of the transaction to acquire ETF Securities, the ETF Securities team has been working closely with the teams at Mirae Asset and Global X to create synergies and identify ways to accelerate the growth of the combined company in the Australian market by leveraging Mirae Asset’s and Global X’s global platform.

“The rebrand to Global X ETFs builds on a legacy for investors that’s beyond ordinary via quality research, the deep balance sheet of our parent company, Mirae Asset, and a track record of innovative and investor driven product design, allowing us to create opportunities for our clients as we expand our offering,” said Luis Berruga, CEO of Global X ETFs. “We are creating an Australian ETF powerhouse by joining Global X and ETF Securities.”

Alongside getting a fresh look, ETF Securities’ listed products will be renamed, however, this will have no material impact on the funds’ structure. Going forward, the combined company will use Global X ETFs name and logo, as demonstrated by the launch of a new website for the Australian market