Elemnta recognised on AFR BOSS 2024 Most Innovative Companies list

Elemnta have featured as one of the AFR BOSS 2024 Most Innovative Companies in banking, superannuation and financial services, which recognises Elemnta’s purpose-driven approach to innovation in addressing fundamental data integration challenges.

Led by former financial advisers, Elemnta’s innovation practices are deeply embedded within its team and leadership who have first-hand knowledge of the operational challenges in wealth management. This approach is centralised in the company’s Integrations Platform capability, designed to address the broader industry challenge of providing accessible, affordable, and quality financial advice to the growing number of Australians in need.

Shaun Green, Chief Executive Officer of Elemnta, said this recognition reflects the company’s commitment to developing truly innovative solutions rooted in the operational pain points experienced by its team.

“Our grassroots innovation-led approach draws directly from the deep insights and experiences of advisers, and it is this unique perspective that drives Elemnta to think differently about solving the industry’s most pressing issues.

“At the heart of our innovation is solving one of the most demanding challenges in today’s wealth management environment: an overwhelming volume of legacy systems and lack of data standardisation between them, resulting in inefficiency and lack of interoperability. Our innovative Integrations Platform was established to address this core issue, creating substantial efficiencies in core advice and delivery process.

Green concluded, “Ultimately, we believe this can play a critical role in closing the gap in access and affordability for the many Australians needing financial advice. We appreciate the recognition of this enormous opportunity to empower advisers and better service Australians.”