eftpos retail data reveals Black Friday sales surge moved beyond online to physical retail stores
Aussies hit a high note during the nation’s Black Friday sales, with retail music stores banging out a 336% week-on-week surge in transactions on Saturday 27 November, as consumers snapped-up all manner of discounted musical equipment, instruments and accessories, new eftpos in store retail transaction data reveals.
Captured over the Friday 26th November and Saturday 27th November 2021, the eftpos data shows the so-called Black Friday sales effect this year spread well beyond buying online technology gadgets, with consumers flocking back to in-store shopping in droves, snapping up discounts in a range of retail categories.
Transactional peaks for the period show shoppers also hit the aisles in their favourite Department Stores, with the category recording a 144% increase as consumers sought to bag a bargain.
eftpos CEO Stephen Benton said the boost in retail transactions was a welcome return to shopping-as-usual in the post-COVID economy.
“This uptick in consumer spending at local, physical stores is certainly a welcome sign of economic recovery,” Benton said. “In-store shopping is a great way for Aussies to show their personal support for local businesses, and this eftpos data shows that browsing is making a big comeback before Christmas.
“These spikes in weekly retail transactions demonstrate that Australians are keen to spend in-store, especially where they want to physically see and feel a product, whether it’s checking-out a new food processor, trying on clothes or eyeballing a new television.”
Household Appliance Stores recorded a 94% jump last Saturday 27 November as many retailers upped promotional activity around key offers ahead of the forthcoming holiday period.
Everyday apparel and fashion were also winners over the weekend, with Family Clothing Stores chalking up a 78% increase on Friday 27 November and Women’s and Men’s Clothing Stores posting a 29% gain on Saturday 27 November.