Delivering exceptional customer experiences relies on having a 360-degree view of your customer

By InterSystems

Today’s banking and fintech customers have high expectations of a personalised experience. This means that your financial organisation must continually find new ways to engage and delight your customers to attract, retain and grow customer accounts.

Your customer data is the key to staying ahead of the game.

The challenge is how to harness your customer data to create value for your organisation. A new study, The top data and technology challenges in financial services across Asia Pacific by InterSystems, has found that although 89% of Australian and New Zealand financial organisations say they can use data to offer customers hyper-personalised products and services, 95% cite data-related challenges as barriers to customer retention.

At the same time, 34% of ANZ organisations find it difficult to gain a 360-degree view of their customers to be able to deliver personalised services. If your organisation is among these then you are likely missing out on untapped opportunities that can be found in your customers’ data.

In the digital economy, having real-time, accurate data regarding every customer touchpoint across the organisation is imperative to taking your customer experience to the next level. For example, it can help you identify new products and services for individual customers, sometimes solving a problem the customer didn’t realise they had, which results in much higher levels of customer engagement.

InterSystems can help you break down information siloes in your organisation and access customer information in real time to achieve a 360-degree of your customers and significantly improve your competitive edge. We can show you where hidden value can be uncovered from your customer data so that you can consistently meet and exceed customer expectations.