CreditorWatch appoints Melissa Appleby as Head of Growth

CreditorWatch, a leading Australian commercial credit reporting bureau, today announced the appointment of Melissa Appleby (pictured) as its Head of Growth. In the newly created role, Appleby will be responsible for driving alignment across the company to support its expansion strategy with its unique data and innovative products – helping organisations reduce their exposure to the risk of credit default.

Melissa brings a wealth of experience to the new position at CreditorWatch. As a seasoned strategist, she has successfully navigated complex business landscapes, driving growth and fostering meaningful relationships for companies such as Westpac, Automic Group, ELMO Software, and Affinity Payroll. Her track record includes spearheading transformative initiatives and innovative, data-driven marketing campaigns that have propelled organisations forward.

“Appointing Melissa is a strategic move that underscores our commitment to expansion, innovation, and excellence in the commercial credit industry,” said Patrick Coghlan, CEO at CreditorWatch. “We have a significant opportunity to bring our data and products for more businesses than ever before. Every organisation needs robust, accurate and up-to-date data to help them navigate some of the most challenging market conditions we’ve ever seen. Melissa is key to helping us deliver on this goal and we’re thrilled to have her join the team.”

“CreditorWatch’s products and services are seriously impressive and I’m excited to be working with the incredible team here to expand their reach,” said Melissa Appleby, Head of Growth at CreditorWatch. “Having spent more than a decade in the financial services sector, I know the power of clear strategic vision, coupled with rich data and insights. CreditorWatch is in a unique position to offer Australian businesses a powerful suite of tools that will help enhance their commercial relationships, improve productivity, reduce financial risk and ultimately drive greater financial performance.

Appleby’s appointment reflects CreditorWatch’s commitment to attracting top talent and driving growth. Driven by its purpose to empower Australian businesses to trade confidently with their customers, CreditorWatch has been certified as a Great Place to Work for the past three years and has been included on the AFR Boss Best Places to Work list for two consecutive years.