is the first global M&A and specialty insurance online marketplace, transforming the insurance experience and filling the risk protection gap in the small to mid-sized business segment. The marketplace connects customers, advisors, distributors and insurer partners, supported by an exchange comprised of expert people, personalized products, and a data and technology platform, which is designed for white-labelling by partners. is part of POP Holdings Group which invests in capital-light, niche, data and technology enabled, and well positioned businesses that are transforming M&A, Financial Lines and specialty insurance experiences. In addition to, another major operating brand under POP Holdings is Fusion Specialty – the principal insurance partner for

Established in 2018, Fusion Specialty is the leading specialist underwriting agency (MGA) focussed on providing innovative insurance solutions, primarily to the small and medium-sized business market. Fusion has underwritten more SME deals than any other insurer across the APAC region since 2019. Backed by large global insurance partners, Fusion has rapidly expanded globally with offices in Australia, Singapore, Hong Kong, the UK, Germany, and the USA. Fusion Specialty is the first M&A insurance MGA with a local presence in each key M&A market, globally.