Capify announce new growth phase as Ash Yazdani is appointed Marketing Director

Leading online SME lender Capify have appointed Ash Yazdani (pictured) to oversee its marketing and customer experience functions across Australia and the UK.

Ash joins from Stockholm-based Hoist Finance, where he spent four years as Global Head of Marketing, Product and Customer Experience.

Having worked previously for two of the largest global media networks WPP and Dentsu Aegis, Yazdani first made the move into financial services with Think Money Group, before joining Hoist.

“To be joining Capify at this stage of its growth journey is a massively exciting opportunity,” said Yazdani.

“This is a hugely ambitious business, with an innovative vision to improve access to SME finance for under-supplied areas of the economy.  My experience in reaching new segments, developing propositions that meet their needs, and delivering seamless end-to-end customer experience will help us on our mission to do that.”

Capify was launched in Australia in 2008, against the backdrop of the global financial crisis, when many small and medium-sized businesses were struggling to access funding from banks. Founded initially in the United States in 2002,  it was one of the world’s first online alternative financing companies for SMEs.

Commenting on the appointment of Ash Yazdani, Capify Australia’s Managing Director John de Bree, said, “We’re absolutely delighted to welcome Ash to our growing team. Given our growth plans, having Ash on our team will allow us to expand our product offering and messaging in the market for SMEs looking for various financing options.”

“As we scale, he will also help ensure our customer touch points are efficiently optimised to continue to deliver an excellent customer experience. His appointment underlines our commitment to the Australian SME market and represents a further milestone in Capify’s continued growth.”