Australia’s Swyftx acquires New Zealand’s largest crypto exchange, Easy Crypto
Swyftx has acquired New Zealand crypto exchange Easy Crypto in a deal that creates a new Oceanic heavyweight in the industry with more than a million customers.
Easy Crypto is the largest crypto exchange in New Zealand, with over 350,000 users and more than NZD $3.5bn in sales since its launch in 2018.
Swyftx’s acquisition of Easy Crypto consolidates its position as one of the ANZ region’s largest exchanges, with a combined 1.1m sign-ups across ANZ.
Australian crypto-asset brokerage Swyftx was launched in 2018 and has expanded quickly. It today supports billions of dollars in quarterly trading volumes through its platform.
Jason Titman, Swyftx CEO, said the deal would accelerate the exchange’s ability to scale into new products and countries.
“Easy Crypto is a high quality, trusted and innovative business in a market that will rapidly grow over the next few years.” said Titman. “We have wanted to expand our presence in New Zealand for some time. Australasia needs a large, homegrown exchange to compete with international offerings and this deal creates exactly that.”
“We see many new opportunities emerging for the industry and Swyftx is serious about delivering value to our customers. With crypto being such a global industry, we have commenced our expansion strategy.
“Swyftx and Easy Crypto share a deep commitment to excellence in both customer experience and security, supported by a great work culture, and this will remain a top priority following the acquisition.”
Easy Crypto is New Zealand’s top-rated digital asset exchange. Its non-custodial platform was set-up in 2018 and today it has customers in New Zealand, Australia and South Africa.
The Kiwi exchange launched a New Zealand dollar stablecoin (NZDD) in 2023 and offers its own self-custody wallet for cryptocurrencies.
Janine Grainger, Co-Founder and CEO of Easy Crypto, said, “Our vision is to make crypto more accessible and to promote financial freedom. We look forward to joining forces with Swyftx to accelerate that vision. Together, we can give our customers access to even more products and innovation to support them in their journeys.”
“I’ve been impressed with Swyftx’s growth and approach in the ANZ markets and our shared vision and values relating to customer experience, security and financial freedom made this partnership a natural fit.”
The Brisbane headquartered business will have a combined workforce of just under 200 employees.
Swyftx and Easy Crypto will continue to operate as separate platforms until their service offerings can be offered to all customers.
