Australia's first ethical AI advisory opens its doors

Australia’s first artificial intelligence (AI) advisory business is now operational in Sydney.

Launched this week, the Ethical AI Advisory aims to support public and private companies in their quest to develop ethical approaches to AI design and deployment.

Led by entrepreneur Dr Catriona Wallace, the Ethical AI Advisory has four main goals: To incorporate AI ethics and human rights frameworks into strategy and operations; deploy AI ethics and human rights tool kits; develop awareness around data gaps in regard to diversity and inclusion; and to increase AI awareness and knowledge in leadership teams.

“This rise in use of AI will bring some exceptional benefits, such as improved analytical capabilities, increased productivity, reduced cost and even increased customer experience. However, AI could also potentially do harm if not designed and deployed ethically,” says Wallace.

As a result, the Ethical AI Advisory was set up to encourage these issues, particularly as the growing AI market is expected to be worth US$38 billion by 2025, according to Grandview Research.

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