Australian FinTech company profile #99 – Worksorted
1. Company Name: Worksorted
2. Website: https://about.worksorted.com
3. Key Staff & Titles:
Daniel Fitzgerald (Founder)
Simon Betchley (CEO)
Jarrad Gray (BDM)
4. Location(s)
Adelaide, South Australia
5. In one sentence, what does your fintech do?
Worksorted provides faster and easier ways for advice professionals to manage their business.
6. Why did you start your fintech company?
Worksorted was established in 2009. We developed Worksorted with the belief that good financial services businesses have got the rough end of the stick of complex regulations; they do not have the right tools causing them to run inefficiently and to worry. Worksorted helps financial services businesses run better and allows you and your team to sleep better at night.
7. What is the best thing your company has achieved or learnt along the way (this can include awards, capital raising etc)?
After 10 years in the industry, we are proud to say that majority of our original clients remain to this day. Our retention rate is well over 90% and our NPS score has been consistently positive throughout the years. Our biggest achievement to date is the countless number of advice businesses we have seen benefit from implementing Worksorted. When we speak with clients who tell us how much more efficient and streamlined their processes have become since joining us, it reminds us of why we entered the FinTech game in the first place and assures us we are on the right track. Our clients are our biggest achievement.
8. What’s some advice you would give to an aspiring start-up?
Focus on delivering truly valuable outcomes for your clients. Double down on your strengths and do what you do well. You do not need to be everything to everybody.
9. What’s next for your company? And are you looking to expand overseas or stay focussed on Australia?
One of our major focuses is integration and connectivity with best of breed technologies that significantly enhance business processes through the advice industry. We plan on continuing conversations with providers that are leading the way in this space and are genuinely keen to provide further efficiencies and an all-around great experience for their clients by integrating the tools they use daily.
Worksorted currently serves the Australian and New Zealand advice industry at both a licensee and practice level where we are known as the number #1 practice management solution on the market.
10. What other finTechs or companies do you admire?
At Worksorted, we admire tech companies that manage to grow on scale and still deliver a fantastic user experience both through software functionality and support services. Like Worksorted, we hold a level of admiration for Independent providers who service their clients as opposed to shareholders which is evident is every aspect of a technology business.
11. What’s the most interesting or funniest moment that’s happened in your company’s lifetime?
We recently promoted a Chief Fun Officer who is responsible for ensuring every day at the Worksorted office is enjoyable for all. One day after the appointment of our Chief Fun Officer, the world was hit by a global pandemic which immediately sabotaged grand plans of mini-golf, lawn bowls and lunchtime frisbee. We blame the pandemic on our Chief Fun Officer now.
