Australian FinTech company profile #2 – Link4

Australian FinTech company profile #2 – Link4

In case you missed it on Tuesday, for exclusive members of Australian FinTech we’re going to do a Company Profile on each member company.

We’ll then post it on our website, share it to our 10,000+ global social media followers and have it appear in our weekly newsletter which goes out to over 3,000 subscribers.

Here’s Australian FinTech company No.2 – Link4

1. Company Name: Link4

2. Website:

3. Key Staff & Titles: Robin Sands – CEO, Sam Hassan – CTO

4. Location(s): Adelaide, SA

5. In one sentence, what does your fintech do?: Link4 delivers invoices from one accounting system direct into another – including Xero, MYOB, QuickBooks and Sage.

6. How / why did you start your fintech company?: After interviewing many small businesses, they all listed invoices processing as being a pain point. Nobody was servicing small businesses to address this with e-Invoicing, so Link4 was born specifically for SMES. And it is free to use to help SMEs get used to e-Invoicing.

7. What the best thing your company has achieved or learnt along the way (this can include awards, capital raising etc)?: Link4 has won Start-Up of the Year, presented our solution to the Royal Household in Buckingham Palace and won a Federal Grant for a $500K global expansion project – but the best thing has been seeing thousands of small businesses benefit from using Link4.

8. What’s some advice you’d give to an aspiring start-up?: Get good Mentors, and check in with them often. If you can’t find them in person, use Podcasts (like Masters of Scale) to continually challenge your thinking.

9. What’s next for your company? And are you looking to expand overseas or stay focussed on Australia?: Link4 has just begun expanding globally, with an option to address 55 countries. In 2019, we will focus on English speaking countries and expand to a multi-lingual service in 2020.

10. What other fintechs or companies do you admire?: Any start-up that has done it tough and survived is worth admiring. We particularly admire HappyCo as they struggled in Australia, found support internationally, and have come back to give jobs to Australians.

11. What’s the most interesting or funniest moment that’s happened in your company’s lifetime?: Winning an Elevator Pitch in Hong against competitors from 34 countries was a hoot – especially as it was done in a real elevator! Two judges sat in the elevator as we pitched during the ear popping 60 second ride while it was streamed to 1,500 people on the 100th floor and live to the internet.

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