Australian FinTech company profile #176 – Syndex
1. Company Name: Syndex
2. Website: www.syndex.com.au
3. Key Staff & Titles: Mike Jenkins (CFO/Founder), Ross Verry (CEO) and Kate Hage (AU Manager).
4. Location(s): Sydney & Brisbane, Australia and New Zealand
5. In one sentence, what does your fintech do?:
Syndex is an online platform for the private capital markets, enabling investing, divesting and capital raising in fractionally owned investment schemes.
6. How / why did you start your fintech company?:
In 2014 three smart minds came together to solve illiquidity specific issues in the private market sector. Since then we’ve morphed into a full-service SaaS business powered by a team with combined strengths in capital markets and software development. Our broader vision is to solve issues limiting private markets from their true potential and to eliminate the frustrations and risks that face its investors.
7. What is the best thing your company has achieved or learnt along the way (this can include awards, capital raising etc)?:
We’re proud to offer a private markets ecosystem – a comprehensive, unmatched, digital investment management solution. Specifically, the design of our liquidity options are unique and flexible. We offer real-time trading opportunities that deliver ongoing market data in a fraction of a second. Seeing our products solve problems and create growth for companies big and small is a real win for us.
8. What’s some advice you’d give to an aspiring start-up?:
Respond to your market’s economic cycles. Hone in on your solution and build your offering around it.
9. What’s next for your company? And are you looking to expand overseas or stay focused on Australia?:
We are fully focused on the Australian market following our success in NZ. We’ve just launched a ‘pop-up’ periodic trading platform which is easy and quick to set up. Liquidity is often a barrier to the private markets and we’re strong advocates for changing up the status quo and ensuring all stakeholders benefit from offering liquidity as well as fair and transparent valuations.
