Australian FinTech company profile #156 – Purplebox
1. Company Name: Purplebox
2. Website: www.purplebox.com.au
3. Key Staff & Titles: Jason Broderick [Co-Founder & CEO], David Ramsay [Co-Founder], Cliff Garrels [Board Director], Xiaoxing Mo [Development Lead], James Crum [Developer]
4. Location(s): Geelong, Australia
5. In one sentence, what does your fintech do?: Purplebox enables advisers to deliver a high-impact, interactive and powerful advice experiences to their clients.
6. How / why did you start your fintech company?: Purplebox concept was originally created in 2014 in cooperation with Income Solutions, a financial planning practice based in Geelong. We identified the need to digitise the client engagement process, automate lead generation and pipeline reporting, create strategic advice presentations and capture estate planning family tree conversations with clients. It was this passion that drove David Ramsay, Jason Broderick and Cliff Garrels to create a suite of tools to enable advisers to engage their clients in a 24/7 digital space.
7. What is the best thing your company has achieved or learnt along the way (this can include awards, capital raising etc)?: Offering advice practices and advisers the ability to choose how engage their clients in the digital space. Technology must scale and adapt to these and industry compliance requirements.
8. What’s some advice you’d give to an aspiring start-up?: Be ready to innovate and push the boundaries with the expectation of success but the preparedness of failure – always moving forward.
9. What’s next for your company? And are you looking to expand overseas or stay focussed on Australia?: Finalising XPLAN 2-way integration with our customisable digital fact find, working with best of breed technology solutions to promote efficient advice production.
10. What other fintechs or companies do you admire?: Starlink – rollout of lifechanging highspeed internet to rural and outback areas across AU. Simple, automated packed solutions delivered straight to the customers door. Bypassing monopolised infrastructure and red tape.
