Australian FinTech company profile #136 – Nodifi
1. Company Name:
Nodifi
2. Website:
3.Key Staff & Titles:
Tom Caesar – CEO
Tim Wells – COO
Chris Sims – CPO
Dave Longbottom – CTO
Peter Holman – Head of Partnerships
Jordan Mutton – General Manager – Sales & Service
Alex Ventura – Head of Marketing
4. Location(s):
Adelaide, Australia
5. In one sentence, what does your fintech do?:
Nodifi is a technology and service provider for asset finance, helping businesses improve efficiencies, streamline processes, and increase revenue.
6. How / why did you start your fintech company?:
Founders Tom and Mark Caesar were originally finance brokers by trade. They both identified a gap in the industry, with a lack of tech driven asset finance solutions that allowed mortgage brokers to easily diversify into the asset finance space.
The issue: inability to efficiently transact asset finance and subsequently, offer asset finance products to consumers.
The solution: Nodifi
In its infancy, Nodifi was (and still is) a loan origination platform that allowed brokers to quote and submit asset finance applications to numerous consumer and commercial lenders, all within the one platform.
7. What is the best thing your company has achieved or learnt along the way (this can include awards, capital raising etc)?:
Several standout moments come to mind:
Achievements
– Being awarded the Innovator of the Year at the 2018 Australian Broking Awards, a year after launching the Nodifi platform to market
– Resimac Group Ltd acquiring a 15% stake in Positive Group Australia in 2019 – Nodifi’s holding company – valuing the business at $20m
Learnings
– Even with all the investment in R&D, there’s no better feedback than that of clients and the greater industry, coupled with economic forces. Having flexible, scalable, and adaptable offerings, enables any business to make efficient and cost-effective decisions.
8. What’s some advice you’d give to an aspiring start-up?:
It might sound cliche but first and foremost, back your judgement.
Generally, time and thought has been given to a product or service that could positively impact the market. Back that decision process as chances are, if a pain point has been identified, others have that same pain point too.
9. What’s next for your company? And are you looking to expand overseas or stay focussed on Australia?:
Nodifi “V2” was recently launched to market, a new and improved version of the founding loan origination platform that has taken Nodifi to where it is today.
Built from the ground up, Nodifi V2 – an internal reference – has paved the way for expansion to other product offerings, such as SaaS solutions, aggregation, and end to end online asset finance applications.
10. What other fintechs or companies do you admire?:
It’s hard to go past PayPal. They have led the way in online transactions and have been a gateway for plenty of consumers to make their first online payments.
