Australian FinTech company profile #109 - Private Reporting

1. Company Name:
Private Reporting

2. Website:

3. Key Staff & Titles:
Alexis Delloye – Founder
Salim Gassama – Business Development Manager

4. Location(s):
Sydney

5. In one sentence, what does your fintech do?
Private Reporting’s beautifully designed investment reporting platform empowers wealth managers and their clients with reliable and meaningful metrics and ultimately allows them to make insightful decisions.

6. How / why did you start your fintech company?:
Invention is mother of necessity. My family office needed a professional and sophisticated reporting tool to understand and monitor our investment performance and ultimately improve our decision-making process. This became possible with Private Reporting since we were in possession of valuable information we could not get with any other software available in the market.

7. What is the best thing your company has achieved or learnt along the way (this can include awards, capital raising etc)?:
We managed to build a sophisticated solution that can cater for a wide variety of customers profiles, needs and circumstances and we believe this powerful tool still remains extremely simple to use. That is our utmost focus on a daily basis ie we keep adding features and capabilities to the platform but always make sure it improves our customers’ experience.

8. What’s some advice you’d give to an aspiring start-up?:
Persevere and keep it simple.

9. What’s next for your company? And are you looking to expand overseas or stay focussed on Australia?:
Onboarding more customers – in every region: APAC, Europe, US.

10. What other fintechs or companies do you admire?:
Google