Australian fintech Briefcase brings multi-asset ETF portfolios to retail investors through Praemium
Briefcase, the Australian fintech transforming investment management with its direct indexing technology, has partnered with Praemium to broaden its portfolio management offering with the introduction of five new multi-asset Separately Managed Accounts (SMA) for retail investors.
The five risk-based, multi-asset model portfolios are designed to meet a varying array of investor risk propensity.
Constructed using best-of-breed, ASX listed ETFs from reputable issuers, Briefcase delivers sophisticated model portfolios to financial advisers and family offices, via low-cost and highly efficient managed accounts. What was once the domain of institutional investors, Briefcase’s proprietary portfolio construction technology is making these advanced strategies accessible to retail clients for the first time.
Josh Persky, Founder and CEO of Briefcase, said the innovative SMA model portfolios are designed to meet the growing demand from advisers seeking access to institutional-grade investment management expertise that was previously out of reach for their retail clients.
“We’re extremely pleased to be partnering with Praemium to meet extensive demand for our highly efficient, low-cost, and transparent portfolios that are unconstrained by alignment with any investment managers or ETF issuers, focusing entirely on delivering better outcomes for investors,” Persky said.
“These new multi-asset portfolios, available to retail investors for the first time, are designed to accommodate a wide range of investor risk profiles. They provide flexibility and precision in investment management, ensuring that every investor can access sophisticated portfolios aligned with achieving their individual goals.”
Damian Cilmi, Head of Investment Managers and Governance at Praemium, said, “We’re delighted that Briefcase is launching their first SMAs on the Praemium platform. Our aim is to provide advisers and their clients with the broadest choice of high-quality investment solutions, and we are pleased to be able to offer these portfolios via our Super, SMA and Spectrum products.”
By using low-cost, transparent, liquid ETFs from leading issuers, Briefcase’s institutional-grade expertise and scalable technology builds diversified portfolios while minimising turnover and associated costs, enhancing tax efficiency for investors.
The Briefcase team has managed more than $50 billion at firms like BlackRock, BT, and Russell Investments.
