Australian Business Lending Specialist Moneytech announces rebrand focusing on optimism and trust

 Today, Business Lending Specialist Moneytech, announced an overall company rebrand that focuses on the brand’s optimistic outlook and trust in assisting SME’s.

Moneytech is one Australia’s top non-bank business lenders partnering with Australian businesses to give them the finance they need to grow. The new branding includes a refresh of all Moneytech’s digital and print assets, including a new logo, new tagline, and a new website. Their new logo reflects a friendly outlook to appeal to a wide variety of businesses in need of simple funding to grow their businesses. The altered ‘m’ represents Moneytech’s optimistic outlook on business. It’s both a representation of Moneytech’s growth and the steps Moneytech takes every day to keep improving and moving forward.

The new tagline “Business Lending Simplified” focuses on their commitment to simply the business lending process so that customers and partners can get on with running their business, hassle free.

Speaking on the company rebrand, Moneytech’s CEO Nick McGrath said, “We have worked incredibly hard over the past 5 years to position Moneytech as a lender of choice for our customers and referral partners. We are a brand that is driven by our people which is enabled by technology and the new brand reflects this and reinforces our promise to simplify business lending”

Hugh Evans, Founder of Moneytech added ” We are turning 20 this year, so a fresh new brand plays homage to our strong history and roots whilst also signalling a strong future for Moneytech”

The adoption of new branding is currently in effect and will be fully rolled out throughout the company in the second quarter of FY 2022.