ASX-listed fintech pioneer Plenti appoints Adam Bennett as new CEO
Plenti have announced the appointment of Adam Bennett (pictured) as CEO, effective from 22 July 2024. Adam will replace Daniel Foggo who will retire as Plenti’s CEO, having been in the role for over ten years. Daniel will remain a Director and significant shareholder of Plenti and will continue to actively support the company’s growth initiatives.
Adam’s integration into Plenti will be supported by Daniel as well as Plenti’s executive team, including two co-founders, Ben Milsom and Glenn Riddell.
Adam Bennett is a highly experienced financial services executive with strong leadership abilities and a proven track record of effective execution. Adam was the inaugural CEO of NSW Land Registry Services following its $2.6 billion privatisation and led its transformation from a former government department into a modern, customer focused and highly profitable private company.
Prior to his role as CEO of the NSW Land Registry, Adam held Executive roles at NAB including Chief Information Officer, Executive General Manager of Strategy Execution and Executive General Manager Digital & Direct Banking. Notably, he led NAB digital and direct banking channels across mortgages, personal loans and SME loans, at a time of rapid growth. Prior to his Executive roles at NAB, Adam led Technology & Operations at Bank of New Zealand.
Mary Ploughman, Chairman of Plenti, said the Board sees Daniel’s transition from CEO to Director as a natural progression, and is excited by Adam’s appointment. Ploughman said, “The Board congratulates Daniel for being a FinTech pioneer, having led Plenti to achieve many incredible milestones as CEO, whilst driving the business to innovate and raise the bar in retail financial services in Australia. The strength of Plenti’s FY24 results announced last month shows Daniel’s vision coming to life, and we look forward to continuing to benefit from his strategic thinking and experience.”
“Adam was the outstanding candidate through the extensive search process we undertook, and we are delighted to have attracted a CEO of Adam’s calibre to lead Plenti through the next stage of its growth journey. Adam’s depth of experience in financial services, technology, strategy design and execution ensure he is extremely well positioned to leverage the strong foundations built by Daniel. The mandate from the Plenti Board is for Adam to continue to drive the strong and disciplined growth that Plenti has achieved over the last decade,” Ploughman added.
Adam Bennett said he was delighted to be joining Plenti as CEO, saying, “I was attracted to Plenti by its technology-led model and by the strength and consistency of its track record. Since spending time with the Plenti Board and executive team, I couldn’t be more excited about leading Plenti through its next stage of growth.”
Daniel Foggo said he remains committed to supporting Plenti’s growth and success, stating, “After a decade of building Plenti as CEO it’s time to move to supporting the business as a Director and shareholder. I remain significantly invested in the business and deeply committed to helping Plenti achieve its mission of building Australia’s best lender, and I remain excited about all that we can achieve.”
