ASX-listed fintech Flexigroup rebrands to Humm

Humm Group Limited announce that the Company’s securities will trade under the Australian Securities Exchange code “HUM” from today. This follows the overwhelming support received from shareholders at the Annual General Meeting on 19 November 2020 where 99.69% of votes cast were in favour of the Company name change from FlexiGroup Limited (previously ASX:FXL) to humm group limited.

Since commencing the organisational simplification, the Company has launched humm, bundll, its buy-now-pay-anywhere product, and most recently humm90, its long term interest free product. The rebrand from flexigroup to humm aligns its interest free instalment product propositions with the organisation’s brand name.

Rebecca James, Chief Executive Officer of humm said, “Today marks another big milestone for the business as we rebrand to our most recognised and loved brand, humm. The rationale for the rebrand is clear. From a standing start 18 months ago, humm has become synonymous with easy, digital, interest free finance with over 2.2 million customers across Australia, New Zealand and Ireland.

“Our mission is to revolutionise the way people buy. With a single platform serving everybody from Generation Z and millennial spenders through to young families and SMEs, humm finances everything from life’s little luxuries through to significant purchases.

“We’re excited about the growth opportunities ahead of us as we leverage the strong humm brand into new products, new verticals and new markets in the years ahead.”