Adviser Ratings Expands Business with String of New Appointments

Financial services technology company, Adviser Ratings has recently expanded its business with the appointment of two new senior staff members and a full service PR agency to manage its B2B and B2C communications activity.

Following a successful launch to market in 2015, the expansion comes as a result of increased demand in the business’ personal finance offering, as its advisory and consumer member base continues to thrive.

Joining Adviser Ratings as Chief Operating Officer, Jaime Brands brings with her 10 years of industry experience, six of those spent at Google Australia & New Zealand as the Head of External Telesales Operations for the entire region. With expertise in team leadership, operations scaling, digital product launch and marketing and consumer journey research, Jaime’s role within Adviser Ratings is to lay down strategic and long-term operational processes. This will include working alongside the CEO to navigate a rapid and fundamental stage of growth as well as building the consumer and adviser member services and marketing functions.

Kellie Cowie also joins the team as the National Distribution Manager, having worked for over nine years within the financial services industry, predominately as a consultant for advisers and licensees in the retail and insurance sector. Kellie’s role within Adviser Ratings will involve securing industry members, AFS licensees and advisers to ensure a high level of engagement across the platform.

Speaking about the new appointments, Managing Director of Adviser Ratings, Angus Woods said, “Both Jaime and Kellie bring with them a wealth of operational experience to the business. At a time of rapid upscaling, the appointments support our strategic vision to drive sustainable growth and innovation for our business within the personal finance sector – further positioning ourselves as an authority within the industry. It’s great to have both on board, and we’re looking forward to seeing what they can bring to the business”.

In a pivotal step change for Adviser Ratings’ marketing outputs, Jaime Brands was instrumental in the appointment of Haystac, a national public relations agency and part of BWM Dentsu. Tasked with managing the company’s external communications, Haystac will work to drive large scale awareness of brand, further enhancing its reputation amongst consumers, B2B prospects and the media.

General Manager of Haystac, Tabitha Fairbairn, said, “Adviser Ratings is pioneering a new service offering within the fintech space, a never-seen-before proposition for everyday Australians looking to strengthen their financial capabilities. We’re thrilled to be able to support them on this journey, particularly during this phase of growth”.

Adviser Ratings is a personal finance platform with a mission to provide consumers with a high level of transparency and trust when it comes to choosing a financial adviser, while working to reshape and re-build the industry sector, in the digital age.

For more information about Adviser Ratings, please visit the website: