Woolworths Rewards available through Google Pay

Shoppers at Woolworths can now earn reward points by using Google Pay. The retail giant’s launch of Google Pay marks the first of the Australian supermarkets to implement the mobile payment service in-store while providing its 11 million Rewards members with a more convenient way to earn and redeem loyalty points.

In justifying Woolworths’ decision to offer Google Pay in-store, Ingrid Maes, the Director of Woolworths Loyalty program posts, “We’re seeing digital wallets grow in popularity because they offer quick, seamless and hassle-free payments for customers”.

RFi Group data reinforces Maes’ assertion finding, 39% of consumers who are aware of mobile payment services have used a mobile payment service to complete a purchase whether it be in a store, café, restaurant or a taxi by using their phone.

Maes further asserts, “With the launch of Woolworths Rewards on Google Pay, we’re pleased to be extending choice and convenience to even more of our 11 million members”.

Indeed, RFi Group data indicates that of the number of people who have used Google Pay, 21% use the payment service daily, and 24% use it several times a week.

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Source: Australia: Woolworths Rewards available through Google Pay | RFi Group