GBST unveils enhanced WealthConnect platform to help advisory firms scale and streamline operations
GBST, a leading global wealth management, adviser, and digital solutions provider, has enhanced its WealthConnect financial advice solution to meet the changing needs of advice professionals. The latest upgrade delivers a suite of innovative features designed to streamline advice production, reduce operational costs, and help firms scale effectively amid growing regulatory demands and rising client expectations.
Built on Salesforce technology, the upgraded WealthConnect platform brings together advanced wizards, research tools, and comparison features that support both advisers and paraplanners, driving greater efficiency across the entire advice process and enabling firms to service more clients. The enhancements also improve visibility across compliance, resource management, and client engagement, making it easier for large firms and dealer groups to allocate resources effectively and stay ahead of evolving industry pressures.
Jeff Hall (pictured), Head of APAC, GBST, commented, “Our primary focus is on helping advisory firms scale their operations with smart technology that drives efficiency. As regulatory demands continue to increase the administration and compliance burden on advisers, the need for advanced advice technology to improve efficiency, strengthen client engagement and support consistent outcomes has never been greater. We’re committed to equipping advice firms with the tools to build scale and deliver exceptional service and value to their clients in an ever more competitive market.
“Looking ahead, we are continuing to invest in WealthConnect with enhanced stochastic and goals-based modelling capabilities set to launch later this year. We’re also working to leverage Salesforce’s generative AI tool, Agentforce as its first certified Independent Software Vendor partner for the wealth management industry. Pre-built support tools will help advice professionals harness AI drive further efficiencies, deliver personalised client support, and adapt to the evolving digital landscape. Our goal is for WealthConnect to eliminate the need for multiple systems across the advice process, allowing advice firms to replace existing tools with a single, advanced platform that combines CRM, compliance management, and financial planning to better support high-quality advice.”
Award-winning financial advice firm Invest Blue selected WealthConnect as its advice management solution last year and went live in November. WealthConnect’s advice technology now serves as the primary hub for Invest Blue’s client engagement, service management, delivery and workflow.
Lexi Glover, Head of Operations, Invest Blue, commented, “Our goal is to advance our technology and data management to improve quality and reduce overhead costs for advisors and clients. By lowering the cost to serve in this area, we can invest in others to enhance the quality of what we deliver to clients and increase the number of people we can serve. WealthConnect will help boost our service delivery and align with our commitment to our clients living their best possible life. We look forward to continuing to leverage and expand WealthConnect’s capability.”
