{"id":139728,"date":"2020-07-20T11:33:49","date_gmt":"2020-07-20T01:33:49","guid":{"rendered":"https:\/\/australianfintech.com.au\/?p=139728"},"modified":"2021-02-03T19:56:26","modified_gmt":"2021-02-03T09:56:26","slug":"frollos-ai-turns-transaction-data-into-insights","status":"publish","type":"post","link":"https:\/\/australianfintech.com.au\/frollos-ai-turns-transaction-data-into-insights\/","title":{"rendered":"Frollo\u2019s AI turns transaction data into insights"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Frollo<\/strong><\/span><\/a> are launching their\u00a0Data Enrichment API<\/a><\/strong> to help their B2B customers turn transaction data into insights. Frollo\u2019s AI-powered data enrichment engine brings together the power of big data and smart algorithms, and packages it up in one easy to use API for anyone to use.<\/p>\n

The challenge: Turning raw data into insights<\/h2>\n

Transaction data holds the key to better lending decisions and it can provide insights so that customers can get ahead, but using it effectively can be challenging:<\/p>\n

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  1. Transactional data is raw, unfiltered and unstructured, making it hard to extract value for you and your customers<\/li>\n
  2. Classifying and categorising transactions is complicated, and a basic, rules based approach doesn\u2019t cut it<\/li>\n
  3. Less accurate categorisation can quickly lead to a bad user experience, low quality insights and worse credit decisions<\/li>\n<\/ol>\n

    The solution: The Frollo Data Enrichment API<\/strong><\/h2>\n

    Change the game by turning ambiguous transaction data into clear, contextualised information including merchant classification and categorisation.<\/p>\n

    Whether you\u2019re using Open Banking<\/a><\/strong> data, third party aggregators or direct bank APIs, the Frollo Data Enrichment API<\/a><\/strong> helps you extract insights into your customer needs and behaviour, improve the customer journey and drive more meaningful interactions. All in one easy to use API.<\/p>\n

    Key benefits<\/h4>\n