Loyalty

Jun
26

World’s largest blockchain loyalty program launches in Australia

Blockchain company EZToken has announced the launch of its global cryptocurrency loyalty program (EZToken Rewards) in Australia. EZToken Rewards is the world’s biggest blockchain loyalty program (by size of retailer network). Members are rewarded with EZToken cryptocurrency rather than loyalty points for transacting with over 80 participating retailers. Unlike loyalty points, the value of EZToken constantly changes as EZToken is actively traded on digital exchanges around the world. With real potential to become one of the most popular loyalty currencies in the world, members who have earned EZToken can hold and see if the value rises, trade at participating retailers or transfer to other EZToken Rewards members. Best of all, […]

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Jun
18

Loyalty survey finds millennials more keen for crypto than loyalty points

The sixth annual ‘For Love or Money’ study revealed that Millennial consumers are more interested in cryptocurrency than loyalty points. Commissioned by The Point of Loyalty, this year’s instalment of the report found that 36% of loyalty program members would rather be rewarded in cryptocurrency over traditional points systems. This sentiment was represented even stronger among Millennial consumers, with over half (55%) expressing their enthusiasm for blockchain technology to replace conventional reward systems. “With cryptocurency being a topic of intense conversation these days, I was keen to understand consumers’ and specifically loyalty program members’ attitude towards being rewarded in these digital currencies,” says CEO of The Point of Loyalty, Adam […]

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May
08

Invigor Group teams with blockchain player to monetise loyalty programs

Invigor Group Ltd (ASX:IVO) has entered into a joint venture agreement with ChronoBank.io, a leading global blockchain enterprise, to offer digital tokens for use in loyalty programs. The company will collaborate with ChronoBank.io to introduce Infinity, a digital token for customers of retailers, brands and service providers. Aiming to unlock local and international opportunities The joint venture aims to create a ubiquitous loyalty program in which retailers will have the ability to distribute Infinity digital tokens in lieu of or supplementing existing rewards points. For the consumer, the introduction of Infinity tokens is expected to simplify the pain of dealing with multiple loyalty programs. Moreover, it allows loyalty points which […]

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Jan
22

Birch raises $1 million to help you reap the best credit card rewards

Birch Finance, a TechCrunch Disrupt 2016 Battlefield alum, has raised a $1 million seed round from AGP Miami, Kevin Johnson, the former CEO of Ebates and Frank Azor, founder of Alienware. The plan is to grow Birch Finance’s user base and increase its opportunities for monetization. Birch Finance aims to help people make the most of the credit cards in their wallets by telling them which cards will earn them the most points. It works by analyzing your transaction history to identify missed rewards opportunities. Last month, for example, I missed $34.01 in rewards, according to Birch. In the last three months, I missed almost $100 worth of rewards. Its […]

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Jan
18

How cryptocurrency is set to change the customer loyalty program model

New trial using cryptocurrency instead of loyalty points at UNSW highlights the value consumers perceive in earning digital dollars. Cryptocurrency is the biggest game-changer to hit customer loyalty programs since the introduction of frequent flyer points more than 30 years ago. That’s the view of LoyaltyX CEO and customer loyalty expert, Philip Shelper, who has just completed a trial in partnership with the University of NSW that saw students and staff earning cryptocurrency instead of points in return for day-to-day purchases with merchants across the campus. Shelper told CMO more than 170 students and staff and 12 merchants participated in the seven-week, ‘world-first’ trial, which was backed by the NSW […]

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Oct
18

LoyaltyX launch world-first Blockchain loyalty project at UNSW

LoyaltyX and University of NSW (UNSW) have partnered to launch a world-first blockchain loyalty research project, giving students an opportunity to earn Ether cryptocurrency at the checkout of participating merchants simply by scanning a barcode in their digital wallet.   UNSW students and staff can earn $5 of Ether for every ten transactions they make across eleven campus retailers, including Boost Juice and IGA, as part of the Unify Rewards program that goes live on trial today.   Ether is a cryptocurrency supported by the Ethereum network.   The revolutionary program will give members access to the dynamic frontier of cryptocurrency with no risk or investment required. LoyaltyX Chief Design […]

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Sep
21

Woolworths & Apple alliance set to increase Aus digital wallet use

Customers of Australian grocery giant Woolworths will soon be able to acquire and redeem rewards points through Apple’s Wallet App. The retailer has made an agreement with Apple to store its loyalty cards within their digital wallet. The decision is tipped to significantly increase the uptake of digital wallets within Australia. With about 10 million members, Woolworths is said to boast the largest customer loyalty reward scheme in Australia. Though not every member will have an iPhone, nor be inclined to use Apple’s digital wallet. Reports state Apple and Woolworth will announce the agreement this week, prior to a launch in mid-October. Paul Monnington, Woolworths’ Head of Digital and Payments, states the decision is […]

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Sep
21

Woolworths & Apple alliance set to increase Aus digital wallet use

Customers of Australian grocery giant Woolworths will soon be able to acquire and redeem rewards points through Apple’s Wallet App. The retailer has made an agreement with Apple to store its loyalty cards within their digital wallet. The decision is tipped to significantly increase the uptake of digital wallets within Australia. With about 10 million members, Woolworths is said to boast the largest customer loyalty reward scheme in Australia. Though not every member will have an iPhone, nor be inclined to use Apple’s digital wallet. Reports state Apple and Woolworth will announce the agreement this week, prior to a launch in mid-October. Paul Monnington, Woolworths’ Head of Digital and Payments, states the decision is […]

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