Fintech company Study Loans to sponsor Avant Gaming esports team
Student loan company Study Loans is the latest company to join esports team sponsorship wave with its support of Avant Gaming.
Student loan provider, Study Loans, has joined a growing wave of non-gaming brands to enter esports, concluding a deal with leading Australian esports team Avant Gaming to become a Major Partner of the team across all games and platforms, including the League of Legends outfit competing in the Oceanic Pro League, in addition to teams in CS:GO, Rocket League, Call of Duty, PUBG, and some of the leading gaming streamers across the region.
Given the sheer size and popularity of esports in Australia and globally, fintech startup Study Loans have opted to sponsor Avant Garde to reach and engage with a male, millennial audience – historically hard to reach through traditional channels – and in doing so are leading the charge in this country as brands begin to come to terms with the power of esports as an important component of their overall marketing strategy.
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